1. Flexibility and lower cost of development: Being an open source CMS WordPress is free, does not involve licensing cost and has no restrictions on modifications, additions or changes to the code.
2. Customizable: WordPress CMS is the ideal platform to build websites customized to any requirements or budget,be it a small individual website, blog, an e-commerce website or a complex web portal optimized for search engines.
3. WordPress has a large pool of themes and ready-made plugins.
4. Using WordPress you can build powerful, intuitive, interactive, visually engaging and feature rich websites as it has rich in text editors as well as rich multimedia support like high definition images, audio, video, animation,etc.
5. It is easy to use, configure and setup, it is simple & convenient and does not need specialized programming kills.
6. WordPress comes packed with all core features like membership management and content management and provides powerful search engine optimization features built in to the site to handle traffic intensive websites capable of handling high loads while still remaining responsive.
7. WordPress provides multi-lingual support and easy administrative interface for managing websites including multi user accounts, role assignments, workflows, menu management, and layout customizations.