In previous articular we have discus Migrate site from ASP to WordPress.
After successfully migration your ASP site to WordPress it’s important to maintain redirection. Because If you have an old url ranking is good in Google and move to a new, permanent location, a 301 redirect can pass the search engine ranking score of the old ranking URL (not abruptly; it will take time) to the new URL. Hence the new URL will appear and start to rank in the search engine results, replacing the old URL.
Before discuss on this topic need to know about Permalink
What is a Permalink?
Permalink means “Permanent Link”. It is a unique URL for each article on your blog. Even if you publish two posts with the same title, they get different permalinks.
A permalink is generated when you hit the publish button for a post or page. It remains the same after publishing, even if you make changes to the title. That is why it is called a “permanent link”!
On the Internet, a permalink represents a unique address for each of your blog posts and other stuff. So if a permalink breaks, your visitors will be lost.
Similarly on the Internet, if a permalink breaks, the visitors coming from search engines, social media, bookmarks, backlinks from others posts will be lost.
Try to set your permalink to similar to your old site url.
As you know by now, when you move your site from (ASP) to WordPress, permalink structure gets altered. you can use some WordPress plugin for redirection.
But there are Few known limitations of redirecting permalinks are:
- Facebook/Twitter count will reset for sure. New permalink will have all zeros.
- Google pagerank for new permalink will be zero. New permalink may gain Google pagerank over the time but big risk.
- Human visitors will notice delay in opening your posts on WordPress. Delay will be obvious if they are using slow Internet connection.
If you do not take any extra effort to use to maintain permalink and redirection then you will loose traffic, ranking and of-course Google AdSense revenue from your blog.
Google pagerank can be retained if you maintain permalink and redirection.